Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday, 25 November 2011

Monetate Adds Publishing Industry Veteran Rob Yoegel as Content Marketing Director

(PRWEB) October 19, 2011

Monetate, the leading provider of testing, targeting, and personalization solutions for websites, today announced that Rob Yoegel has joined the company as Content Marketing Director. Yoegel, a seasoned professional with over two decades experience in the publishing industry, will be responsible for leading Monetates content development and distribution initiatives.


With Monetate, enterprise websites finally have the agility to deliver a unique customer experience free from IT complexity, said Blair Lyon, VP of Marketing. "By sharing our best practices, winning campaigns and industry insights, Rob will create valuable educational content that helps the industry put an end to the one-size fits all web.


Most recently, Rob was Vice President of e-Media at North American Publishing Company (NAPCO), a business-to-business and consumer enthusiast publishing company, where he led the publishers online division and played a lead role in all aspects of its online efforts including business development, content strategies, subscriber acquisition, design/usability, training, analytics and vendor relations. He will join the accomplished team at Monetate that is leading the way in improving the online experience for businesses and consumers.


Content creation and marketing plays a very important role in Monetates thought leadership program, said Yoegel. Im thrilled to be joining an outstanding team at Monetate and lead the implementation of vital content strategies that make a real impact for our customers.


About Monetate


Monetate is the leading provider of testing, targeting, and personalization solutions for websites. The company's cloud based platform empowers marketers to test and target product offers and site features and convert successful tests into personalized messaging and promotional campaigns, instantly, anywhere on the website. Monetate removes the IT bottleneck and is quick and easy to install using just a single JavaScript tag, inserted only once, and requiring no internal IT resources. Some of the best known brands in the world use Monetate to make the most of their online marketing dollars, increase conversion rates, and personalize the website experience including Aeropostale, Urban Outfitters, Altrec, The Sports Authority, PETCO, QVC and more. Based in Philadelphia, Monetate serves a growing list of B2C websites around the world. For more information about Monetate, visit http://www.monetate.com.


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FitNews.TV Makes Online Marketing and Outreach Easier, More Affordable for Personal Trainers

Rancho Santa Margarita, CA (PRWEB) November 04, 2011

With new pricing for new clients, FitNews.TV provides personal trainers the opportunity to launch and boost their business with social media and mobile marketing. Starting at just $ 9 per month (with a 30-day trial for $ 1), the initial social media and email outreach plan includes up to 3,000 emails and social media posts per month to clients, all of which can be organized and tracked by FitNews.TV. Additional plans incorporate text messaging campaigns as well.


Personal trainers can now build their business for just $ 9 per month, simplifying the outreach process to clients and making it easier to make contacts with social media marketing, said John Spencer Ellis, founder of FitNews.TV and John Spencer Ellis Enterprises, a leading national fitness and personal development solutions company. All trainers need is a cell phone and an interest in the amazing power of social media.


In particular, the FitNews.TV site offers:

Fitness-focused information that trainers can post on their websites, blogs and newsletters

The ability to track and analyze all campaign results

Texting and mobile campaigns

A full suite of social media services

An affordable option for personal trainers looking to expand their brand and outreach to clients and potential clients


The new service plans start at 3,000 emails and social media posts per month and go up to 1 million emails/social media posts and 30,000 text messages per month, depending on business size and scope. On FitNews.TV, social media marketing offers an affordable and simple option for enhancing any personal training business.


About FitNews.TV and John Spencer Ellis Enterprises

From age 12, when he received his first health club membership as a birthday gift from his father, John Spencer Ellis knew fitness and personal development would be his calling. His unique business success story started in a 400-square-foot studio apartment, and what started as a personal training business has grown into a multimillion dollar group of corporations providing a wide variety of personal development products and services to every continent and more than 55 countries. In 1992, his passion for fitness education led him to found the National Exercise & Sports Trainers Association (NESTA), which educates and provides business solutions for fitness professionals. Now with more than 55,000 members in 55 countries, it is one of the largest fitness associations in the world, and the fastest growing association of its kind in the United States. He launched FitNews.TV as a marketing resource for personal trainers and fitness professionals seeking to broaden their reach and message. For more information or to sign up for FitNews.TV services, please visit http://www.fitnews.tv/.


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Small Business Facebook Marketing Simplified With New eBook

Boston, MA (PRWEB) October 20, 2011

Inspired by todays down economy, WebMaxed founder and CEO Kevin Haynes has written a free eBook designed to help small business entrepreneurs succeed and grow their businesses by harnessing the power of social media. Haynes book teaches small and local business owners how to capitalize on the popularity of Facebook, the worlds most popular social media site, for marketing purposes.


The new eBook Facebook Marketing for Your Small Business Simplified! fulfills WebMaxeds mission statement of providing Internet Marketing for Your Small Business... Simplified! The free, 61-page downloadable PDF teaches readers exactly how to use Facebook as an effective marketing tool for their small local businesses. The easy-to-read eBook covers all the basics how to create a smart Facebook marketing strategy, set up a Facebook Page, master essential site features and build a loyal community around ones brand via the site. Exercises and step-by-step guides are included to encourage readers to take a hands-on approach to their own online marketing.


Figuring out how to use Facebook for business can seem intimidating. I wrote this eBook to teach small business entrepreneurs how to not only easily put their business on Facebook, but also to maximize their presence on Facebook and use it as a powerful marketing tool to actually grow their business said author Kevin Haynes.


More than 20 million people become fans of Facebook Pages every day the power of Facebook as a cheap, easy way to market ones small business cannot be underestimated. According to Haynes, Small local businesses entrepreneurs are using social media sites, such as Facebook, now more than ever especially in this down economy, theyre low-cost, efficient ways to connect with customers and find new customers online. Haynes new eBook breaks the creation of a successful Facebook marketing campaign into six user-friendly steps readers are also encouraged to contact Haynes or any of WebMaxeds other marketing experts if they have any questions about the book or its contents.


For more information on WebMaxed, visit their website at http://www.webmaxed.com. The eBook Facebook Marketing for Your Small Business Simplified! can be downloaded for free on the site; once there, interested entrepreneurs can also sign up for WebMaxeds free online newsletter, which delivers essential small business internet marketing news, tips, and trends to users on a regular basis.


About WebMaxed

WebMaxeds goal is simple: to help make their customers internet marketing a success. WebMaxed prides itself on being the one-stop shop for the latest and most essential news, tips, trends, resources, and expert advice in the world of small business internet marketing.


Kevin Haynes, Founder and CEO

Webmaxed

617-939-9319

support(at)webmaxed(dot)com

http://www.webmaxed.com


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More Easy Web Creation Press Releases

Marketing Agency Owner Releases First Cozy Mystery Novel - Robin Leemann Donovan Introduces Donna Leigh, a Menopausal Heroine

Omaha, NE (PRWEB) November 23, 2011

Robin Leemann Donovan announces the launch of her first cozy mystery novel, Is It Still Murder, Even If She Was A Bitch?, published by WriteLife.


A graduate of Suffield High School, Suffield, CT and the University of Connecticut, Donovan is the author of the award-winning blog Menologues, a humorous, yet informative, look at the trials and tribulations of menopause by someone whos been there. She was born and raised in New Jersey, but lived and worked in Connecticut for a number of years, teaching English at Watertown High School and working in ad agencies in Hartford, New Haven and Fairfield County before moving to Nebraska in 1999. She currently co-owns the Omaha based marketing agency Bozell. Experiences from all three have been incorporated into the heroine of her first release, Donna Leigh. Donovan still has family living in northern Connecticut.


Donna Leigh is a menopausal ad exec. When she receives the shocking news that a former colleague has been brutally murdered, she knows her vitriolic relationship with the victim will plant her squarely on the suspect list. She jumps right into the investigation in order to keep the wolves away from her door and manages to amuse, as well as impress, with her effective but unorthodox sleuthing.


The idea for Is It Still Murder, Even If She Was A Bitch? was rooted in Donovans frustrations with the stereotypes about menopausal women.


As I continued on my own journey through menopause and I met many exceptional women along the way, I realized that the world was sadly mistaken about us. They needed to be told. But how could I, a menopausal woman, tell them that Ithat wedid not fit their stereotype?


I couldnt just tell them, but maybe there was a way to show them. Maybe there was a way to make them laugh a little and get to know a menopausal woman who does not dress like Grandma Moses, sit in a rocker on her front porch, with her hair in a bun, knitting and crocheting the day away.


The result was Donna Leigh.


Donna Leigh is a menopausal woman, but you dont have to be menopausal to relate to her. She could be your mother or your aunt, but she could just as easily be your co-worker and friend. Shes not every menopausal woman, but she is representative of the dynamic and vivacious qualities that exist in the majority of menopausal women today.


Is It Still Murder, Even If She Was A Bitch? is available for sale in paperback through the WriteLife website marketplace or at the author's website http://www.rldonovan.com/


About Robin Donovan

Robin Donovan is the author of the blog, Menologues, which is a humorous yet informative look at the trials and tribulations of menopause by someone whos been there. Menologues is republished on two commercial sites: Vibrant Nation and Alltop, and has won regional honors for social media at the AMA Pinnacles and PRSA Paper Anvil awards.


Donovan was born and raised in New Jersey, but lived and worked in Connecticut for a number of years before moving to Nebraska in 1999. Starting her career as a high school English teacher, Donovan moved into advertising in the early 80s. In 1999, she accepted a job offer from Bozell, an Omaha based ad agency. In late 2001, she and three colleagues purchased Bozell from its New York based parent company.


Donovan lives with her husband and two bulldogs, Jasmine and Roxi.


An excerpt from the novel is below. To request a copy of the book for review in a publication, or to schedule an interview with the author, contact:

Cindy Grady at 877-974-8354 or cindy.grady(at)writelife(dot)com.


Excerpt from Is It Still Murder, Even If She Was A Bitch?


Claire Dockens was dead. Wow, that was a shock. When Kyle told me I almost dropped right on the spot. How often is it that someone youve known for years, worked with in the trenches, whose house youve been to several times, drops dead? She wasnt even that old like early fifties.


If that werent enough of a bombshell, Kyles next revelation definitely put me over the edge And they say she was murdered. At that point I think I did lose consciousness for a second or two not enough to make me actually hit the floor but Im sure, moments later, I wasnt facing in exactly the same direction as I had been before my momentary lapse.


The next thought that entered my shock-addled head was, I wonder if theyll suspect me? I mean, its not like I could stand her.